– The programme will equip its learners to build analytical capabilities and instil processes to improve customer relations management.
TimesPro and the Indian Institute of Management Lucknow have launched the Executive Certificate Programme in Customer Relationship Management (CRM). It will equip learners with skills to build strong customer relationships and achieve higher customer retention by leveraging customer-centric service design and effective customer engagement leading to superior customer satisfaction. It empowers the participants with cutting-edge analytics techniques that drive successful global organizations’ customer relationship management programmes.
According to reports, the global CRM market is expected to surpass around USD 170 billion by 2030, growing at a CAGR of 13.3 per cent from 2022 to 2030, which will lead to significant demand for highly skilled professionals with knowledge of this domain. The six-month Executive Certificate Programme in Customer Relationship Management will empower its learners with a comprehensive understanding and benefits of CRM systems and skill them to design and implement strategies that improve the customer experience to ensure business success. The strong business focus of the course will help the participants to integrate best business practices across multiple domains.
The Executive Certificate Programme in Customer Relationship Management will be conducted via TimesPro’s state-of-the-art Interactive Learning (IL) platform and delivered through a Direct-to-Device (D2D) mode that includes a one-day campus immersive session. It follows a proven pedagogy of various tools and techniques, including lectures, case studies, participatory learning, etc.
The programme will help learners vastly enhance their skillsets by learning modules such as Predictive Modelling, Customer Engagement, Customer Retention, Designing Services, and Acquiring Customers, among others.
Speaking on the announcement, Sunil Sood, Chief Business Officer, Executive Education, said, “There is a significant demand for CRM in the Asia-Pacific region due to the burgeoning economic growth and the wide adoption of technology. The steady rise in competition and constant upgradation of technology will mandate professionals to upskill themselves through programmes in CRM, thus building their repertoire and helping them to excel in their domains.”
Anirban Chakraborty, Associate Professor, IIM Lucknow, said, “The Executive Certificate Programme in Customer Relationship Management will help build competencies and overcome the shortfall of skilled workforce to usher India’s growth. With technology becoming an integral part of all operations, it is imperative that with CRM programmes, learners scale to new heights, innovate new ideas, and build relationships with customers to foster business growth.”
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